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User Generated Content That Works

 

My last post addressed why User Generated Content (USG) isn't being utilized effectively in most news organizations. This blog will cover the opposite.


First, great journalism of the future will require user generated content. Newsrooms currently expect regular multi-media journalists to dig deep into a topic or storyline. In order for a reporter to dig deep, they have to have enough understanding of the topic to ask the next right questions.


Pity the poor reporter given this assignment: Why did XYZ Bank end up on the FDIC watch list? What does that mean to the Bank, what does it mean to the depositors, what does it mean to the people with loans? How many warnings had it received, what is causing the financial difficulty, what will be required to get the bank off of the watch list? Speak to some industry insiders find out how the bank can get off of the list. What would the likelihood of raising the proper capital to get the bank out of trouble? How can they raise the capital in the current market conditions?

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Why Compete With The Big Boys?

Why compete on a national level when you don't specialize in national services?

In an effort to attract national advertising to a local website, many media companies try to spike page views using national content unrelated to what makes them a valuable asset, the community they serve.

Media companies are trying to hit that magical page view number and...

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Media Loyalty Through Social Media
Many media companies are encouraging their staff to rush into social media outlets such as Facebook, Twitter and LinkedIn. This expediency often excludes a real definition of why this is imperative, but rather an 'I know we need to be there, and we'll learn it as we go' mentality.

While this approach may provide some sense

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